Princess Beatrice at Virgin Strive Challenge , August 7, 2014 in London, England
The STRIVE Challenge by Virgin Group founder Richard Branson’s son, Sam. In it, participants will try to get from London to the summit of the Matterhorn in the Alps using only human power.
Organised as a fundraiser for Big Change, a charitable trust that is involved with youth charity projects that make a difference to the lives of young people throughout the UK. The charity was founded by six friends, including Sam Branson, his sister Holly and Princess Beatrice.